L'atelier Ellena opens this first chapter with a return to Jean-Claude Ellena's childhood in which he recounts the birth of an unsettling desire.

An instinctive, stammering emotion, narrated by the association of White Musk and Jasmine .

"I have a strong attachment to jasmine that came to me in my childhood when I accompanied my grandmother to "pick the flower". It was a place where the men were absent. The young women picked with their bare arms, their golden skin..." Jean-Claude Ellena

Benefits : Soothing

Olfactory family : Floral

Notes: Jasmine, Blackcurrant Buds, Cloves, White Musk

Designer: 100BON

By creating 100 BON in 2018, Christophe Bombana launched, in his words , "the first natural and accessible perfumery that reconnects man to nature and therefore to himself" .

Inexpensive formulas, with simple and refillable packaging, rely more on a very high percentage of natural raw materials and an aromachological approach than on advertisements and muses.

He wanted to bring a new vision of perfume, "often perceived as too expensive, intrusive or associated with the luxury sector, which explains why only 1/3 of Europeans use it regularly" , he explains.